50% Increase in ROAS in 2 Days, Using these simple Landing Page Optimizations
How Does The Real CRO Happens?
✅ Identifying User Behavior:
The three most important things you observe while purchasing a piece of clothing are size, color, fit.
A) For this particular brand we added three more plus sizes. This means catering to 30% more audience landing on the website.
B) For Solids most people have different choices of colors in their minds, Even if they are landing on a product page, and disliked the color. A clear switch option, increases the probability of getting converted.
✅ Proper Measurement and Tracking:
Whatever changes you make on the landing page should be backed by data. We did not change the Ad Structure or add any new creatives to see the impact.
Using our Daily Tracking System we were clearly able to see the impact on Add to Cart Rates and Conversion rates for the brand at Indian leading ecommerce marketing agency.